Howorth says every CareNow clinic is focused on delivering three things: an efficient experience, meaningful engagement with a care team and a thoughtful care plan to address their primary complaint.
“If we can execute on those three things, we generally have a happy and satisfied patient population,” he says.
That philosophy shapes nearly every step of the patient experience. Digital registration streamlines check-in. Wait times are visible and transparent. Team members greet guests as they arrive, while care teams work to move patients efficiently from vital signs to the exam room, the clinician and ultimately a conversation about their care.
“It’s really about removing friction and barriers to care where possible,” Howorth says.
The same thinking extends to clinical care. Patients expect CareNow to provide the services they need, whether that’s X-rays, laceration repair or fracture care, and the organization is committed to ensuring every clinic is equipped with the tools, training and expertise to deliver on that promise.
That commitment is reflected in CareNow and MD Now accreditation through the Urgent Care Association, the industry’s national benchmark for quality. According to Howorth, fewer than 15% of urgent care centers nationwide have earned the distinction.
“While the majority of our competition has deprioritized this standard — primarily because it is challenging to achieve — we have invested with our teams to be accredited. We have a strong quality story to tell, with our goal being to provide every patient with a robust, quality experience,” he says.
The patient experience doesn’t end when someone walks out the door. Rather than leaving with a stack of paperwork that may never be referenced again, by October of this year, patients will receive a text with their medical records and care plan, making important information easy to access whenever it’s needed.
“When you leave, you’re not getting multiple pieces of paper you’ll put in your car and lose,” Howorth says. “We have a robust technology agenda to make accessing care as easy as possible.”
After nearly 17 years with HCA Healthcare, including almost a decade with CareNow and MD Now, Howorth says it’s the stories that continue to motivate him.
Sometimes they come during the weekly “mission moments” shared by CareNow or MD Now leaders. Other times they arrive unexpectedly in a text message from a friend or colleague.
“Sometimes a friend will text me and say, ‘Hey, I had a great experience at one of your clinics,’” he says. “When people are hurting or feeling sick or ill, it’s a challenging time. We give them an opportunity to be heard and put together a care plan that helps them get back to their everyday lives. I’m passionate about this work because we are making a demonstrable difference in people’s lives.”